Husband and wife team Henry and Jane founded My Healthy Basket in 2020. They are both GPs who are passionate about improving the lifestyle of patient's. 

They recognise that many of the unhealthy food choices made by people are not just through a lack of understanding about diet and nutrition but also temptation of the consumer shopping experience, time needed to think about what foods to buy and motivation it takes to keep up healthy diet habits. 

So they turned their attention to addressing this. Rather than prescribing medication, they realised that they could influence the shopping that had so great an impact on people's health.